Category Archives: Event: Creative Economies

Event News: Creative Economies

Middlesex puts creative economies on the agenda

Creative economies were on the agenda when Middlesex University brought together top creative thinkers to share thoughts on the future of arts, cities and media in an increasingly digital world.

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The event at BBC’s Broadcasting House, organised by Middlesex University’s Centre for Ideas, saw the BBC, Middlesex University, The Mayor’s Office and Thames and Hudson Publishing discuss the opportunities, threats and futures creative economies bring.

Creative economies: media

Alan Yentob, Creative Director of the BBC told the audience: “The opportunity of digital media has been phenomenal. It’s very important we understand the role of creativity.

“Creativity is also about collaboration, it’s about teamwork. You need practical tools, you need insight, you need imagination, you need people with different perspectives on the world.”

Will Saunders, Creative Director, Digital, BBC TV talked about trends in video. He said: “BBC has always been at the heart of technological innovation, content innovation has been a big part of everything we do.

“Strategy changes a lot in my environment, you don’t necessarily need to drive people to your website, they will find it in their timelines. Radio 1’s mantra now is listen, watch, share.”

Creative economies: art

Middlesex University Professor of Fine Art Sonia Boyce said: “Despite this idea that there’s this huge creative energy taking place here in the country, a kind of optimism you might say of how the creative industries are not only creating an enormous amount of money. But there is this other side about what

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“The problem here is this tension between writers and artists about having to supply money for the use of images. Artists rely on writers to disseminate not only ideas but reinforce the sense of the intellectual and cultural value of the works that artists are making, but writers depend on artists too.”

Creative economies: cities

Kirsten Dunn, Senior Culture Strategy Officer at The Mayor’s Office, pointed out that creative economies bring jobs. She said: “While the Fourth Plinth attracts a huge amount of comment on social media, it also provides jobs. It’s the perfect illustration of the close links between art and manufacturing and art and the creative industries.

“We don’t want a city where there are no artists and creative, creative people give cities their authenticity. The creative economy in London requires a balance – you have to play to the city’s strengths. To maintain London as a world city we need to keep its cultural edge.”

Graeme Evans, Professor of Urban Cultures at Middlesex University said: “The balance between place, economy and culture is the holy grail that all cities are trying to triangulate and achieve some balance between the three.”


Event: Creative Economies

This event will be hosted by Aaqil Ahmed, Commissioning Editor Religion and Head of Religion & Ethics at the BBC

Venue: The Council Chamber, BBC Broadcasting House, Portland Place, London W1A 1AA

Date: 11th March 2015
Time: 09.30am – 12.30pm

The relationship between economy and culture has traditionally been presented as one of opposites. Yet, the creative industries, including the arts, heritage, media and other forms of cultural production, are now increasingly recognised as important agents in economic growth and social progress. These industries rely on individual talent and have the potential to create wealth through the generation of intellectual property. The dynamic nature of the creative economy generates opportunities but at the same time the continual evolution of new technologies, creative partnerships, and cultural dialogues makes the definition of the creative economy as elusive and it is enticing.

Prompted by an opening address from Alan Yentob, Creative Director of the BBC, this event provides a forum for dialogues between creative practitioners, researchers, journalists, and those engaged with the cultural industries. Attention will focus on the importance of the creative industries and their cultural and economic significance together with the role of collaborative partnerships and how best to deliver for a range of publics. The morning will comprise a series of individual short talks and a panel session plus an audience-led Q&A and open discussion.

To register to attend please book your place through Eventbrite:

*All attendees must bring a print out of their ticket and any form of identification i.e. Drivers Licence, Passport, Photo I.D etc. Security is extremely tight at the BBC, bags will be checked before entry and there will be no entry without your ticket and identification. The event takes place in Old Broadcasting House on the first floor which entails taking a lift then stairs; if you have any issues regarding access please let the event organiser know beforehand so that prior arrangments with the venue can be made.

Enquiries to Miss Mita Vaghji, Events Co-ordinator Cfi, Middlesex University London, E: